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An open letter to my friends from Nokia USA

Update 29-03-2014

Well, it’s not every evening you get a phone call from Nokia HQ in Finland. It happened to me yesterday, after Nokia USA sent me the message they were willing to try and support me.

The caller from Finland explained the limitations for review units for operator-exclusive products like the Lumia Icon, which like we all know is available only at Verizon in the US. It’s a shame, but I get it and I’m okay with it – at  least I tried and almost succeeded :-) 

Now I’m looking forward even more to what Nokia have in store next week at the Microsoft Build Developer Conference next week!   



Dear friends from Nokia USA,

After using Twitter to send several kind requests your way (and to Verizon, which seems to be on a different planet) I read you can’t send me a review sample of the Nokia Lumia Icon, since:

Nokia US

Come on…

True, this is a Dutch based site (raving) about Nokia’s PureView imaging qualities, but it’s not in Dutch because it’s way more effective in English. In fact: by far most of the PureViewClub’s visitors are from the United States.

Runners up are the Ukraine, China, Germany, The Netherlands, Great Britain, India and France. But in terms of visits, the US is at least twice as big as number two and it has been like that for a long time. I have the stats to back it up, too.

Sure: the PureViewClub’s reach doesn’t even come close to huge sites like The Verge or Engadget – they have a staff I might add, dozens of people that actually live from writing there.

Nevertheless, the PureViewClub’s “one man army” (me) had close to a million visitors last year. And I sat front-row during this year’s Nokia’s press conference in Barcelona, even though it was highly unlikely to expect any PureView news…

I wasn’t invited there, I just went. I was there because of Nokia. I wrote about and shared a shot from the Nokia XL. I could play with the Lumia Icon for ten minutes. I even could make this shot (below) and share these, coming from the Icon. Ten minutes I was grateful for. But you’ll agree it’s not quite enough for a serious test.

Nokia Lumia Icon 640 x 360Maybe you’re not aware of the effect the PureViewClub has had on many customers deciding to buy a Nokia smartphone – based on my shared experiences. I’m not bragging, many people actually wrote me they decided to buy a Nokia PureView device because of this site and of all the shots I shared, be it my own or by others.

For two years now, I’ve been a critical, but passionate ambassador of the PureView technology from the Nokia 808 and onwards. I’ve been showing OIS was really effective in the Lumia 920, cheering the moment when Nokia managed to port the 41MP sensor technology to Windows Phone with the Lumia 1020. Raving about the Black update.

I’ve been more than happy to proudly share the results from all available PureView devices – but at least I have to be able to test them, see what it’s like to work with them. Of course, I can’t make calls with the Lumia Icon over here. But who cares about making calls these days? :-)

Meanwhile, I’ve been trying to get a Lumia Icon through Nokia in The Netherlands, but that proved to be impossible – no wonder, they simply don’t have any commercial sample since it’s only sold in the US. Did I mention I have most of my readers over there?

I only asked for a review sample – I didn’t even ask you to give me one. It’s not like sending a parcel overseas will make you go bankrupt.

So after all this, Nokia USA, could you please reconsider and send me a Lumia Icon so I will have a very interesting device to write about for all my readers from the United States – and beyond? They’re all ardent Nokia fans who appear to like my content – and I’m getting fed up with copying other site’s reviews, if you don’t mind.

I’m really looking forward hearing from you.

Yours truly,

Marc Wielaert
marc at pureviewclub.com
The Netherlands

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18 Responses

  1. Blogger

    So this now paves the way for other blogs outside US to get US review devices now, right??

    • Marc @PureViewClub

      No, it obviously doesn’t, since in the end, it didn’t work out.

      • Blogger

        But you tweeted that they were going to send you one.

        • Marc @PureViewClub

          True, since it seemed that way initially. Later I tweeted I had written an update, which actually is on the top of this post, in italics even.

  2. Richard Shepherd

    Well I think I might humbly speak for most of the million viewers of the Pureviewclub (espesh the majority, the Yanks..) when I say:

    NOKIA USA, you should thank Marc Every day for a year for the work he has done in covering our beloved Nokia Pureview Devices. I say OUR devices (rather than Nokia’s devices) to express the devotion we have to NOKIA’s history, their wonderful devices and to this site.

    I am just one person of many (probably thousands)who being ecstatically happy with my frankly almost Science Fiction 808 Pureview, wondered if it was worth me buying a 1020. I didn’t get much help from the high street shops, I generally knew more about the issues than their staff. No it was looking at Marc’s comparisons and finally seeing the light (!) after the Black update that made me 100% sure that I didn’t just want a 1020, but needed one! I had a few blurry 808 shots when I didn’t keep my hands still enough in lower light and the OIS AND 41 megapixels on the 1020 is just unbelieveable and probably unbeatable, so that made the case for buying one.

    Seriously NOKIA USA, courier a review ICON to Marc immediately or even better just GIVE him one to keep along with a great bottle of Champagne, maybe some caviar and a big fat cigar, because he deserves them as thanks for his great, mostly unpaid labour of love, the Pureviewclub.

    Marc, thanks a million!
    With love from Nottingham, the centre of the World! :)))

    • Marc @PureViewClub

      Hi Richard,

      Kind of you, but I’d like to remind you that Nokia USA actually wanted to support me and send me an Icon. In a phone call from Nokia HQ I recently received, they explained me they simply couldn’t, since the agreement between Nokia and Verizon.

      So with this letter I tried and Nokia USA actually wanted to support me, but Nokia HQ simply can’t allow it because of agreements already made.

      Thanks for your kind suggestion anyway – I do like champagne, but keep in mind I quit smoking 15 years ago :-)


  3. Ron

    It’s that important? If I’m not mistaken the 1520 and Icon have the exactly the same camera.

    • Marc @PureViewClub

      True, same sensor. But not the same size, not the same screen, not the same hardware camera button. I like the Lumia 1520 a lot, but it is really big to use as smartphone camera, difficult to hold, the hardware button is pretty thin and not easy to use. Enough differences to give test it out. And yes, to me that´s important. But I’ll be patient and wait for the rumoured Lumia 930 :-)

  4. AndreHBuss

    Marc you have my Support :) keep the good work.

  5. RayRay

    Well, I certainly hope Nokia USA reverse their decision/thinking and make the Nokia Icon available to you for review.

    Frankly, I have not seen any further in-depth reviews on the major blog sites in the USA since the initial launching. The coverage on the Pureview camera is definitely lacking.

    Yes, there is an abundance of reviews/comments/feedback regarding the Lumia 1020, even the Lumia 1520. Unfortunately, If you go to the two or three major tech sites in the US for stories/information regarding the Nokia Icon, you’ll be disappointed to say the least.

  6. David

    Honestly, I usually would have thought to myself…” Its only obvious that after a few years Nokia building momentum in the US, that PureviewClub would have been very much well known to NokiaUSA and their departments” but it doesn’t surprise me anymore. Its actually more expected. I hope one day they not only learn but also get infected with the level of passion that we see around the world for Nokia devices and what it meant to own a Nokia device. (would a similar company reminiscent of a fruit ring a bell?)

  7. Navvarr

    Good luck- if they’ve any sense they’ll send you a device to review for them- really can’t hurt them can it- in fact it’s only going to showcase the ability of the Nokia Lumia Icon to another million or so viewers.

    Its silly decisions and a lack of imagination like this that got Nokia into a mess in the first place.

  8. Techgeek

    I am so happy, that Nokia US are sending you a device to test it. It’s about time… And they should take you and your awesome site more serious.

    Great letter.


  9. Bravo Marc.
    Well written letter.
    I hope Nokia USA will awake.

  10. fish

    It sounds like the guys in Nokia USA don’t know a thing about this site at all. If anything, they should be sending you a sample of the Lumia Icon without you asking.

    Those who are in charge of the marketing department/Twitter account are not doing a good job.

  11. Daniel Reyes

    Marc i know how are you feeling, i am from ecuator where the most advanced lumia phone is the 920, here latest technology simple doesnt show up but 1 year later, i’ve read your reviews and i really like them! That’s i’ve been updated with lumias, maybe is just matter of time (:

  12. jonnel13

    It appears Nokia USA thinks that Americans will only read reviews from websites that are in America. That’s weird.