This has got nothing to do with mobile photography, let alone PureView – so you’ll find no shots here for a change. I just wanted to write a post about the incredible hype going around the globe today, after Nokia’s CEO Stephen Elop has been quoted saying something about Nokia possibly considering Android.
Now what did Elop say? Asked why Nokia decided not to go (at least) for Android (as well), you’ll read about the doubt not to be able to differentiate and the possiblity that another manufacturer would dominate the market (as Samsung does now). Moreover Elop says that avoiding multiple platforms would “prevent internal debates”. Now I know there’s a lot one could say about that, but that’s not today’s big issue.
Asked for a possible Android phone next year, Elop says Nokia always looks ahead, like to HTML5, or Android. Quote from Gizmodo: “We are always thinking about what’s coming next, what will be the role of HTML 5, Android… HTML5 could make the platform itself – being Android, Windows Phone or any other – irrelevant in the future, but it’s still too soon [to tell]. Today we are committed and satisfied with Microsoft, but anything is possible” (In El Pais: “Hoy estamos comprometidos y satisfechos con Microsoft, pero cualquier giro es posible”).
Now I’m sorry, but who is getting all excited over this, doesn’t really know Nokia. The Fins have always proved to be able to adapt since the 19th century. The company has seen such an incredible amount of change in its almost 150 years, it’s used to transforming like no other. From paper to rubber, from television sets and computers to mobile networks and cell phones. Nokia has always been extremely flexible.
So what did Elop say? My guess is he tried to say something like: “We chose Microsoft and we’re okay with that at the moment. But HTML5 could make other platforms – be it Windows Phone or Android – irrelavant in the future. You never know. Time will tell, and we will react accordingly”.
I think he’s being realistic. It’s miles away from hinting to a future Nokia Android device. It’s the “at the moment” bit (“today” in the article), where the company is showing it may be losing its faith in WP8…
I don’t know Stephen Elop – he’s not my friend, but he’s not my enemy either. I truly believe this part of the interview has been completely blown out of proportion. For obvious reasons: an incredible amount of people know better than Elop how to run the company, and would love to see him fail. But it’s clear the once so perfect match between Nokia and Microsoft, isn’t sacred anymore. That might make some people nervous for sure.
On Twitter, I received some reactions on my tweets about today’s commotion. Some said they would never buy a Nokia again if Nokia would switch to Android. Others said they would “buy a Nokia on Android in a heartbeat”. To me, a Nokia on Android would be a hybrid I’d welcome nevertheless. I wonder where you stand?
Here is an important update on the story by WPCentral I will quote in full:
Nokia categorically denies that what Elop said implies anything different from what he has stated over and over for months now. In other words, there is once again nothing to see here except some Android fantasies, bad reporting and perhaps some translation issues. Below is the verbatim transcript of the interview regarding the Android question:
“Do you rule out 100% launching a smartphone based on Android in 2013?
Elop: So, the way I think about it is, in the current war on ecosystems, we are fighting with Windows Phone. That’s what we’re doing. Now, what we’re always doing is asking, how does that evolve? What’s next? What role does HTML5 play? What role does Android or other things play in the future? We’re looking further into the future, but it terms of what we’re bringing to market, and what we’re immediately focused on, we’re focused on Windows Phone.”
Look like lots of this statement has been “lost in translation”…