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Juha Alakarhu talks PureView in Vegas

I’m a bit surprised that Juha Alakarhu, head of imaging technologies at Nokia, appears on Nokia Conversations from the CES in Las Vegas – in something that looks like a Nokia stand even. You should read the full story there, I’ll just borrow some quotes I think are interesting enough for you to read here as well.

“I think it’s important to underscore that PureView doesn’t mean any specific technology, It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation. Nokia 808 PureView solved the problem of zooming and sharpness, and for Nokia Lumia 920, it was low light.

 “Imaging is extremely subjective, and you can always make something better. We’re really driving innovation in key areas to deepen and enrich the imaging experience. I can’t tell you about the specific things we’re working on. Safe to say it’s very cool.”

“We’re looking at imaging holistically, from optics to display, and working on all of those to improve. It’s very complicated, and the trick is to make all these building blocks work well together, But it’s not just purely hardware innovation. You need to get the software to work as well. That’s the real beauty — that’s what makes a truly amazing solution.”

So there is more to come, but it’s hard to make up if we should be holding our breath for new hardware to be announced at MWC – in other words, a new Lumia – or “just” new imaging applications like Cinemagraph. About the last, Juha says in the interview:

“It’s a real eye-opener. It blurs the line between photography and videography, You can do a lot of really cool things with Cinemagraph. It might just be a small part of the image that’s moving, something really subtle, but the effect can be truly mind-blowing. 

There’s also the whole social side of imaging. People mostly used to take pictures and print them on paper, and today, we’re sharing our photos on Facebook, and you’ll get comments from your friends. I’d like to evolve that interaction, share new content in new ways.”

My guess is Nokia will announce a new Lumia during the Mobile World Congress in Barcelona – and some pretty cool features Nokia thought of together with the team members of Scalado, as you can see in their showcases here. From the hardware I’ve read it will probably be aluminium again, like the N8 and E7. That’s pretty cool I think. To be continued, no doubt :-)

(PureViewClub is on Twitter and Facebook)

 
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9 Comments  comments 

9 Responses

  1. robchan

    Juhas DIY lens attachment on the 808 looks so awesome! Now if only someone can make a case for 808 that hold different kind of lenses that would by even more awesome!

    Best regards, Captain Awesome! ;D

  2. Dave

    So the 920 apparently solves the low light problem?

    Only if you like taking pictures of inanimate objects and having them come out like its daytime. For what most people do with mobile cameras, the 920 is a solution to a problem that doesn’t exist (or at the very best is very, very niche).

    Definitely intrigued to see what they do with the next generation though – they nailed it with the 808, the 920 got it wrong, maybe its a tick-tock thing, and the next tick will be right, then the fourth generation will be wrong ….

  3. Hi Marc!
    I believe, that it will not be 41 MP but something like half of it… say about 24 MP… so the slimness can be ensured. For my liking, the 808 is not too bold, I don’t mind the camera island. It is a good spot for orientation in your hand…

    Probably 24 MP with aluminium body and OIS… Anyhow, it will be exciting this year! :)

    Beste Grüße aus der Warmen Küche. :))

    Wolfgang

    • civichief

      I bought the 808 in autumn 2012. And in the dark and cold times of autumn and winter, the camera island is not an issue, because the camera is put in the jacket’s inside pocket.
      But in summer without jacket, it might become a problem in my blue jeans, because I don’t want any kind of rucksack/handbag (Herrenhandtasche).

  4. civichief

    I cannot imagine a 41 MP sensor with the known pixel size of the 808 coming to any mainstream mobile phone, because the people want slim phones with thickness between 5 an 10 mm. ANd you cannot achieve this with a 41 MP sensor because the lens needs some space to spread the light.

    If sensor and lens technology evolve, so you could shrink the sensor size without loss of quality, the 41 MP could be achieved.

    • SU27

      sure not all people want a slim phone as a must?

      • civichief

        As a company with the responsibility for thouands of employees (I hope the Nokia management is aware of that) you cannot develop a phone for a minority of users worldwide.
        You know, even the luxury division of Nokia failed.

        Slimness is not a must have for all people, but it seems for most of the people – sad.

        • SU27

          wanting slim phone with a huge sensor is like wanting a small city car with a space of a minivan

          it will be impossible until we find out how to compress space

  5. Nikhil joshi

    Marc do u think Nokia will ever use the 41 mp sensor in any Pv device or create something entire new.